Appearing on the cover of this month’s issue of Out magazine nude and smeared with lipstick, Lady Gaga told Out about her love of gay culture:
“I very much want to inject gay culture into the mainstream…It’s not an underground tool for me. It’s my whole life. So I always sort of joke the real motivation is to just turn the world gay.”
But she doesn’t seem to be joking about it: she noted that before going on tour with rapper Kanye West she told him, “I just want to be clear before we decide to do this together: I’m gay. My music is gay. My show is gay. And I love that it’s gay. And I love my gay fans and they’re all going to be coming to our show. And it’s going to remain gay.” As she revealed in her interview with Out, Lady Gaga feels profoundly indebted to the gay community for the success of her musical career, and she is going to try her hardest to please her gay fan base.
Read the whole interview with Out Magazine here.
I always worry when commercial interests target LGBT (usually just G) people; it’s simply another way to commodify LGBT interests in a way that is profitable. It is hard, however, to discount the effect that LGBT representation in the consumer market and the business world can have on promoting LGBT rights. Marx, in his materialist conception of history, argued that social relations are based upon relations of production; therefore, the rise of LGBT people as a consumer group and as a increasingly more visible part of the American middle class has been and will continue to have profound implications on LGBT rights. In this sense, exploiting whatever clout the LGBT community has as a consumer group could bring about positive change.
Nevertheless, we must ask who does this economic approach to LGBT rights benefit and who does it marginalize? Class becomes a major problem when a minority group desires to affect change by sheer economic power: the wealthiest, least marginalized members of that community will have their needs met first, and may very well inhibit the expansion of rights and acceptance to other members of the broader community. I believe that is exactly what is happening in the LGBT world. Middle-class gay white men, privileged because of their gender, class, and race, have become the dominant force in the commercialized LGBT market, the market to which Lady Gaga panders. In this process, gay white men have been instrumental in relegating issues of gender, class, and race to the fringes of the discourse on LGBT rights. What a wonder, then, is it that gay marriage is our number one political concern, that the “gay” media caters to white gay men, that most media coverage of LGBT people focuses on white gay men?
I would rather see a collaborative effort between LGBT people of all different classes, gender identities, and races (and their straight allies) unite to form a more comprehensive movement that addresses a broad swathe of issues affecting LGBT people: homelessness, workplace discrimination, hate crimes, healthcare, transphobia, heteronormative education, domestic partner benefits, etc. This approach would not only avoid marginalizing parts of the LGBT community, it would also bring in a larger group of people, both queer and straight, to help attack systemic problems in our society. Call it wanton idealism, but I do not think that the wealthy gays are going to be able to continue spearheading their exclusive rights effort for much longer.